72 lines
3.1 KiB
Python
72 lines
3.1 KiB
Python
# -*- coding: utf-8 -*-
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##############################################################################
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#
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# OpenERP, Open Source Management Solution
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# Copyright (C) 2004-2010 Tiny SPRL (<http://tiny.be>).
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#
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# This program is free software: you can redistribute it and/or modify
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# it under the terms of the GNU Affero General Public License as
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# published by the Free Software Foundation, either version 3 of the
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# License, or (at your option) any later version.
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#
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# This program is distributed in the hope that it will be useful,
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# but WITHOUT ANY WARRANTY; without even the implied warranty of
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# MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
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# GNU Affero General Public License for more details.
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#
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# You should have received a copy of the GNU Affero General Public License
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# along with this program. If not, see <http://www.gnu.org/licenses/>.
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#
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##############################################################################
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{
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'name': 'Marketing Campaigns',
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'version': '1.1',
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'depends': ['marketing',
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'document',
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'email_template',
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'decimal_precision'
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],
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'author': 'OpenERP SA',
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'category': 'Marketing',
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'description': """
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This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads).
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=========================================================================================================================================
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The campaigns are dynamic and multi-channels. The process is as follows:
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------------------------------------------------------------------------
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* Design marketing campaigns like workflows, including email templates to
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send, reports to print and send by email, custom actions
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* Define input segments that will select the items that should enter the
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campaign (e.g leads from certain countries.)
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* Run your campaign in simulation mode to test it real-time or accelerated,
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and fine-tune it
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* You may also start the real campaign in manual mode, where each action
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requires manual validation
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* Finally launch your campaign live, and watch the statistics as the
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campaign does everything fully automatically.
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While the campaign runs you can of course continue to fine-tune the parameters,
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input segments, workflow.
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**Note:** If you need demo data, you can install the marketing_campaign_crm_demo
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module, but this will also install the CRM application as it depends on
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CRM Leads.
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""",
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'website': 'https://www.odoo.com/page/lead-automation',
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'data': [
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'marketing_campaign_view.xml',
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'marketing_campaign_data.xml',
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'marketing_campaign_workflow.xml',
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'report/campaign_analysis_view.xml',
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'security/marketing_campaign_security.xml',
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'security/ir.model.access.csv'
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],
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'demo': ['marketing_campaign_demo.xml'],
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'test': ['test/marketing_campaign.yml'],
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'installable': True,
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'auto_install': False,
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}
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# vim:expandtab:smartindent:tabstop=4:softtabstop=4:shiftwidth=4:
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