diff --git a/board/ti/am57xx/board.c b/board/ti/am57xx/board.c
index 5f2d4dfab8..1611514417 100644
--- a/board/ti/am57xx/board.c
+++ b/board/ti/am57xx/board.c
@@ -487,6 +487,8 @@ int board_late_init(void)
 	palmas_i2c_write_u8(TPS65903X_CHIP_P1, TPS65903X_PRIMARY_SECONDARY_PAD2,
 			    val);
 
+	omap_die_id_serial();
+
 	return 0;
 }