diff --git a/addons/website_sale/models/website.py b/addons/website_sale/models/website.py
index 3ced42da53f..880793a50fa 100644
--- a/addons/website_sale/models/website.py
+++ b/addons/website_sale/models/website.py
@@ -112,6 +112,9 @@ class Website(orm.Model):
             values['product_id'] = product_id
             values['order_id'] = order.id
 
+            product = self.pool.get('product.product').browse(cr, uid, product_id, context=context)
+            values['name'] = "%s: %s" % (product.name, product.variants) if product.variants else product.name
+
             if order_line_id:
                 order_line_obj.write(cr, SUPERUSER_ID, order_line_ids, values, context=context)
             else:
diff --git a/addons/website_sale/views/website_sale.xml b/addons/website_sale/views/website_sale.xml
index fa1e4f9bbf2..6717bc62557 100644
--- a/addons/website_sale/views/website_sale.xml
+++ b/addons/website_sale/views/website_sale.xml
@@ -487,8 +487,7 @@
                               <td t-if="line.product_id.product_tmpl_id">
                                   <div>
                                       <a t-attf-href="/shop/product/#{ slug(line.product_id.product_tmpl_id) }/">
-                                          <strong t-field="line.product_id.name"/>
-                                          <t t-if="line.product_id.variants">(<t t-esc="line.product_id.variants"/>)</t>
+                                          <strong t-field="line.name"/>
                                       </a>
                                   </div>
                                   <div class="text-muted" t-field="line.product_id.description_sale"/>