[IMP]: marketing_campaign: Improvement in module description

bzr revid: rpa@tinyerp.com-20100825061730-ghtdrp3ty1zisivy

addons/marketing_campaign/__openerp__.py

@@ -30,14 +30,16 @@
     "author" : "OpenERP SA",
     "category": 'Generic Modules/Marketing',
     "description": """
-Allows you to setup leads automation through marketing campaigns. The campaigns
-are dynamic and multi-channels. The process:
-* Design marketing campaigns that incluces mail templates, reports to print,
-  miscelleanous actions, etc.
-* Define segments that are selections of target people
-* Launch your campaign to automate communications.
-
-If you need demo data, you can install the module marketing_campaign_crm_demo.
+This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads).
+         The campaigns are dynamic and multi-channels. The process is as follows:
+          * Design marketing campaigns like workflows, including email templates to send, reports to print and send by email, custom actions, etc.
+          * Define input segments that will select the items that should enter the campaign (e.g leads from certain countries, etc.)
+          * Run you campaign in simulation mode to test it real-time or accelerated, and fine-tune it
+          * You may also start the real campaign in manual mode, where each action requires manual validation
+          * Finally launch your campaign live, and watch the statistics as the campaign does everything fully automatically. 
+          While the campaign runs you can of course continue to fine-tune the parameters, input segments, workflow, etc.
+          
+          Note: If you need demo data, you can install the marketing_campaign_crm_demo module, but this will also install the CRM application as it depends on CRM Leads.
     """,
     'website': 'http://www.openerp.com',
     'init_xml': [],