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            <field name="name">functional</field>
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            <field name="name">website</field>
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        <record id="blog_post_1" model="blog.post">
            <field name="name">The Future of Emails</field>
            <field name="subtitle">Ideas behing the Odoo communication tools.</field>
            <field name="blog_id" ref="blog_blog_1"/>
            <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1')])]"/>
            <field name="website_published" eval="True"/>
            <field name="website_meta_keywords">Odoo, email</field>
            <field name="website_meta_description">The Future of Emails</field>
            <field name="background_image">/website_blog/static/src/img/post1.jpg</field>
            <field name="content"><![CDATA[
        <section class="mt16 mb16 readable">
            <p>
                Emails are broken.
            </p><p>
                Emails make me waste my time. But I need them.
                Given the importance that emails have in our lives,
                it's incredible it's still one of the only software
                areas that did not evolve in the past 20 years!
            </p><p>
                Reading my inbox is the most unproductive task I do
                on a daily basis. I have to spend one full hour a
                day to process my emails. All the junk flows in the
                same inbox; spams, information that doesn't matter,
                quoted answers of quoted answers, etc. At the end
                of the hour, only 10 emails actually requested an
                answer from me. With a good tool, I could have done
                my job in 10 minutes!
            </p>
        </section>
        <section class="mt16 mb16 readable">
            <p>
                At Odoo, we build tools to bring productivity to
                enterprises. As emails and information flows are one of
                the biggest wastes of time in companies, we have to fix
                this.
            </p><p>
                To disrupt emails, you need more than just another user
                interface. We need to rethink the whole communication flow.
            </p>
            <h3>The Communication Mechanism of Odoo</h3>
            <p>
                Here are the ideas behing the Odoo communication tools:
            </p>
            <ul>
                <li>
                    Get Things Done: your inbox is a
                    todo list. You should be able to process (not only
                    read) the inbox and easily mark messages for future
                    actions. Every inbox should be empty after having
                    been processed; no more overload of information.
                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-00.png"/>
                </li><li>
                    Keep control of what you want to receive or don't want
                    to receive. People should never receive spam. You
                    should follow/unfollow any kind of information in one
                    click.
                </li><li>
                    Productivity is key: our smart user
                    interface does not require you to click on every mail
                    to read a thread. Reading a full thread, replying,
                    attaching documents is super fast.
                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-03.png"/>
                </li><li>
                    A mix of push & pull: Today, people
                    are victims of what others decide to push to them.
                    Odoo differentiates:
                    <ul>
                        <li>
                            Messages "for information":
                            you can pull them when you need some specific
                            information; they are not required to be read
                            every day.You receive only what you decided
                            to follow.This accounts for 90% of your daily
                            emails.Use the "Inbox" menu for these.
                        </li><li>
                            Messages "for action": they
                            require your immediate attention and you need
                            to process them all. This accounts for 10%
                            of your daily emails. Use the "To: me" menu
                            for these.
                        </li>
                    </ul>
                </li><li>
                    Focus on the Content: Everything is
                    stripped to emphasize on the real message. No more
                    welcome introductions, greetings, signatures and legal
                    notes.We standardize the layout of each message.
                    (signatures are on the profile of a contact, not in
                    every message)
                </li><li>
                    Folders and mailing lists are great tools but too
                    complex in traditional email clients. In Odoo, a
                    group of contacts that share a discussion can be
                    created with one click. Every group should have it's
                    own email address.
                </li>
            </ul>
        </section>
]]>
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        <record id="blog_post_2" model="blog.post">
            <field name="name">Integrating your CMS and E-Commerce</field>
            <field name="subtitle">Building your company's website and selling your products online easy.</field>
            <field name="blog_id" ref="blog_blog_1"/>
            <field name="website_published" eval="True"/>
            <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1'), ref('blog_tag_2')])]"/>
            <field name="background_image">/website_blog/static/src/img/post2.jpg</field>
            <field name="content">
<![CDATA[<section class="row readable">
            <div class="col-md-12 mb32">
                <img class="img-responsive" src="/website_blog/static/src/img/CMS_WMS_screens.jpg"/>
            </div>
            <div class="col-md-6 col-md-offset-3 mb16 mt16">
                <p class="text-center">
                    New Features Launched
                </p>
                <p class="text-center">
                    To add to an already comprehensive set of Odoo
                    features, a website content management system (CMS
                    or WMS) has been developed and a beta release is
                    available from today, 31st January 2014.
                </p>
            </div>
        </section>
        <section class="readable">
            <p>
                Odoo claims to be 'the Open Source software that makes
                building your company's website and selling your products
                online easy'. So how true is this statement?
            </p><p>
                "Odoo's latest launch will allow a business to go from
                zero to trading online quicker than ever before,” Stuart
                Mackintosh, MD of Open Source specialist and Odoo
                integration partner, OpusVL, explains. “The investment
                required to have a fully automated business system is
                dramatically reduced, enabling the small and medium
                enterprise to compete at a level of functionality and
                performance previously reserved for the big IT investors."
            </p>
            <blockquote>
                <p>
                    "Finally, the leading edge is being brought to the masses.
                    It will now be the turn of the big players to catch up to
                    the superior technologies of the SME."
                </p>
            </blockquote>
            <p>
                "This is another clever and highly disruptive move by
                Odoo,which will force other technology providers to
                take another look at the value they are providing to ensure
                that their 'solutions' can still compete."
            </p><p>
                "Odoo now competes on many fronts, with no real
                competition out there to knock them off the top spot.
                With the launch of their integrated CMS and Ecommerce
                systems,it only elevates their position as one of the leading
                lights in the open source revolution. It will be at least 5
                years before another ERP or CMS provider will be able to
                compete at this level due to the technology currently
                employed by most industry providers."
            </p>
            <h4>Adding to industry leading technology</h4>
            <p>
                Like many modern website editors, with Odoo you can edit
                content in-line, enabling you to see exactly what you are
                changing and ensure your changes suit the context.
            </p><p>
                However, unlike other web content management systems, it
                fully integrates into the back-end database. This means
                that when you edit a product description, image or price,
                it updates the product database in real time, providing a
                true self-service window into the business.
            </p><p>
                This provides a single source of data for your company and
                removes the need to create offline synchronisation between
                website and product database.
            </p><p>
                As it comes, there is a default website based on Bootstrap
                3, the latest industry standard for rapid development of
                multi-device websites backed by Twitter, so can be directly
                integrated with many web tools and works across all devices
                by default.
            </p>
        </section>
]]>
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