diff --git a/debian/rules.real b/debian/rules.real
index 4c1dae042..8d0604511 100644
--- a/debian/rules.real
+++ b/debian/rules.real
@@ -128,9 +128,6 @@ $(STAMPS_DIR)/build-$(ARCH)-$(SUBARCH)-$(FLAVOUR): DIR=$(BUILD_DIR)/build-$(ARCH
 $(STAMPS_DIR)/build-$(ARCH)-$(SUBARCH)-$(FLAVOUR): $(STAMPS_DIR)/setup-$(ARCH)-$(SUBARCH)-$(FLAVOUR)
 	ln -fs "$$(command -v touch)" debian/build/touch.orig
 	cd '$(DIR)'; $(setup_env) PATH='$(CURDIR)/build:$(CURDIR)/bin:$(PATH)' $(kpkg_image) build
-ifdef IMAGE_POSTPROC
-	cd '$(DIR)'; $(IMAGE_POSTPROC)
-endif
 	touch '$@'
 
 $(STAMPS_DIR)/setup-$(ARCH)-$(SUBARCH)-$(FLAVOUR): SOURCE_DIR=$(BUILD_DIR)/source-$(ARCH)-$(SUBARCH)
@@ -187,6 +184,9 @@ install-image-$(ARCH)-$(SUBARCH)-$(FLAVOUR): $(STAMPS_DIR)/build-$(ARCH)-$(SUBAR
 	install debian/bin/install-image '$(DIR)/debian/post-install'
 	cd '$(DIR)'; $(setup_env) $(kpkg_image) kernel-image
 	cat '$(DIR)/debian/files' >> debian/files
+ifdef IMAGE_POSTPROC
+	cd '$(DIR)'; $(IMAGE_POSTPROC)
+endif
 	@for i in $$(awk '{ print $$1; }' '$(DIR)/debian/files'); do	\
 	  echo "mv \"$(BUILD_DIR)/$$i\" ..";				\
 	  mv "$(BUILD_DIR)/$$i" ..;					\