diff --git a/debian/changelog b/debian/changelog
index 4903ebf18..89440c3c3 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -15,6 +15,7 @@ linux (4.18~rc7-1~exp1) UNRELEASED; urgency=medium
   * certs: Add certificate for production key used in Debian signing service
   * Update policy version to 4.2.0:
     - linux-kbuild: Change "#!/usr/bin/env perl" to "#!/usr/bin/perl"
+    - Build with KBUILD_VERBOSE=1 by default
 
  -- Uwe Kleine-König <ukleinek@debian.org>  Sat, 21 Jul 2018 16:52:01 +0200
 
diff --git a/debian/rules.real b/debian/rules.real
index a3be60ab2..8e5d937ed 100644
--- a/debian/rules.real
+++ b/debian/rules.real
@@ -38,6 +38,7 @@ stamp = [ -d $(dir $@) ] || mkdir $(dir $@); touch $@
 
 setup_env := env -u ABINAME -u ARCH -u FEATURESET -u FLAVOUR -u VERSION -u LOCALVERSION
 setup_env += DISTRIBUTION_OFFICIAL_BUILD=1 DISTRIBUTOR="$(DISTRIBUTOR)" DISTRIBUTION_VERSION="$(SOURCEVERSION)" KBUILD_BUILD_TIMESTAMP="$(SOURCE_DATE)" KBUILD_BUILD_VERSION_TIMESTAMP="$(DISTRIBUTOR) $(SOURCEVERSION) ($(SOURCE_DATE_UTC_ISO))" KBUILD_BUILD_USER="$(word 1,$(subst @, ,$(MAINTAINER)))" KBUILD_BUILD_HOST="$(word 2,$(subst @, ,$(MAINTAINER)))"
+setup_env += KBUILD_VERBOSE=$(if $(filter terse,$(DEB_BUILD_OPTIONS)),0,1)
 
 MAKE_CLEAN = $(setup_env) $(MAKE) CFLAGS_KERNEL=-fdebug-prefix-map=$(CURDIR)=. CFLAGS_MODULE=-fdebug-prefix-map=$(CURDIR)=.
 MAKE_SELF := $(MAKE) -f debian/rules.real $(MAKEOVERRIDES)